Apple has always prided itself on making technology for regular people. This is a problem that regular people need solved. Photo storage and backup needs to be automatic and so easy that it's nearly impossible to screw up.
His proposed solutions are excellent and make so much more sense than the way photo storage currently works for iOS. I hardly know of anyone among my not tech geek friends who maintain photo backup workflows with their iPhones. Most people just assume that their phone is doing its job and backing everything up for them.
With the rising trend of people ditching dedicated cameras in favor of just using their iPhones, Apple needs to move quickly to assure that they take care of the memories that millions of their customers are trusting Apple devices with.
